Market research showed that there were a few companies working in the segment "creative wedding". So we decided to go for this segment and defined our target audience as "creative class of the city".

Mission of "&" wedding agency : to change the of long-established perception of the wedding as a formal, stressful and boring event.

A total of eighty icons has been created, each depicting  an imaginary character. These characters has been paired so that they either compliment or oppose each other, for example: a Swan and an eagle, salt and pepper, wave and flame. Together icons formed the original pattern.

 

Slogan: "We connect the worlds. With love."